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International Marketing: Find Articles

Guide to researching products and markets across the globe.

Find Marketing News and Journal Articles

Getting your Article

In most databases, if the full text of the article is not readily available, you will see a Check for Full Text button. 

Clicking on the button will do one of the following:

a) take you to the article - look for PDF full text,
b) take you to the catalog - click on the link next to Content Available
c) link you to Interlibrary Loan so you can request a copy of the article.

There are several ways go about finding an article via the UW Libraries website. However, the process is easiest when you have the article's citation handy -- which identifies the article's full title, journal, and author name. 

Start by searching the article title in quotes in UW Libraries Search. 

 

View the article by choosing “Access Options” and select one of the listed databases.

 

Once in the database look for Adobe PDF icon OR UW Libraries Full Text icon to access the full text.

  • If searching with the full article title doesn't work, try searching with the journal title instead. 

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About Articles

Why for finding specific information on your topic
Where   articles can be found in databases and in print--in the form of journals, magazines, trade publications, newspapers. To find articles on our website, you can use UW Libraries search and the article databases, research guides,and electronic journals tabs. 
How

begin by narrowing your search using boolean operators, key terms, and concept mapping

Search Tip

Try searching for terms like "demand", "trend", or "market share" in combination with either product or company names. 

What does "peer-review" mean?

Peer-reviewed articles (also know as refereed) go through a process where they are analyzed by experts in a field before publication.

  • articles are examined to evaluate the quality of research
  • reviewers decide if the article adds to the content of the field

Articles can be scholarly (written and published for an academic audience), yet not go through the peer-review process.

Step 1:  Check the peer review status of the JOURNAL.

Search for your title in Ulrichsweb Global Serials Directory.

When you find your journal, look for a "referee shirt" symbol.  The symbol will appear next to any journal title that is peer reviewed and/or refereed (interchangeable terms).

Step 2:  If the JOURNAL is peer reviewed, then assess the ARTICLE.

Is it a full research article?  If your article is a short news brief, an editorial, a letter to the editor, or a re-print of a conference proceeding, it is not peer reviewed.