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Marketing: Home

What's in the Marketing Guide

Image courtesy of the the State Library of New South Wales Flickr collection, ca. 1935

Welcome! This guide provides links to a variety of marketing resources available at UW Tacoma.

Find Articles: find scholarly, trade and news articles.
Books: find print and e-books in our library and beyond.
Industry Reports: find industry analyses and detailed marketing reports.
Data & Statistics: find demographic and product data & trends.
Images: find current and historical advertising images.
SimplyMap: instructions on how to use and access.
Citing Sources: guides and tools for citations.

Updates

New Resources

IBISWorld Procurement
Supply chain analysis of processes, pricing, vendors and products.
Investext
Investment bank analyst reports on companies and industries.
eMarketer
Market research reports and statistics on digital consumers and online marketing strategies.
PrivCo
Estimated revenues and valuations of privately held companies. Requires individual account creation.
Sage Business Cases
Business case collection spanning topics in management, marketing, accounting, finance and entrepreneurship. (Faculty should contact a business librarian to access teaching notes.)

Access Instructions

Subject Librarian

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(253) 692-4815

Subjects:Nursing & Health

Last Updated: Mar 22, 2018 11:36 AM
URL: https://guides.lib.uw.edu/tacoma/marketing
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Subjects: Business

Tags: business, marketing