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Business Plan Tutorial: Customer Psychographics

Customer Psychographics

2. Psychographics- are any attributes relating to personality, values, attitudes, interests, or lifestyles of people. 

  1. What type of media do they consume?
  2. What are their beliefs?  Is this how they see themselves?  How they want to be perceived? 
  3. Why do you believe they are the type to buy your product?  Can you prove it? 

Questions you should answer within your business plan:

  1. Who is your customer - provide a specific description (summarize the information above that describes your ideal customer)
  2. How many potential customers are there in your target area?
  3. How are these customers currently being served?
    1. What is the unmet need and how will you meet it?
    2. Think about how you will win the customers currently being served by others?

    Psychographic Trends- UW Restricted

    Psychographic Trends - Print

    Psychographic Trends - Free Online

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