Skip to main content
Click to talk now with a UW Librarian (opens new window). Actual librarian may vary.
ask us!
email | chat | phone

Business Plan Tutorial: Industry Promotions

Industry Promotions

6.     What Promotions are other companies utilizing?

This research will allow you to make decisions about your own promotions in the next section, the 4Ps of Marketing. 

Questions you should answer within your business plan:

  1. Description of the current industry
    1. How can you take advantage of the current industry trends?
    2. How much growth can you expect?
    3. Is this a market you want to go into?
  2. What ideas can you borrow from the competition?  (I.E. Supply chains, distribution channels, points of sales)
  3. What can you do that your competition can't?
  4. What can you improve upon (e.g., make more profitable, simplify, streamline, just-in-time, reduce waste)?

Promotion - Print

Promotion - UW Restricted

Promotion - Free Online

Campus Library Home
Contact Us/Comments
University of Washington Bothell
Box 358550 | 18225 Campus Way NE | Bothell, WA 98011
phone: 425-352-5340 (Voice & Relay)
CC BY-NC 4.0
Text on this page created by UW Libraries is licensed under a CC BY-NC 4.0 License.
Images and video are not included. See details.