Searching in Google Scholar and Google Books may turn up citations to a work that are missed in other sources. For instance, searching for patricia c kuszler in Google Books turned up a chapter of Legal Perspectives in Bioethics (Ana S. Iltis et al. eds., 2008) that cited an article by Prof. Kuszler (Curing Conflicts of Interest in Clinical Research: Impossible Dreams and Harsh Realities, 8 Wid. L. Symp. J. 115 (2001)). Searching for mastroianni bioethics in Google Scholar turned up an article (Christine Grady, Reflections on Two Decades of Bioethics: Where We Have Been and Where We Are Going, 13 Am. J. Bioethics 8 (2013)) that cites an article coauthored by Prof. Anna Mastroianni (Jeffrey Kahn & Anna Mastroianni, Looking Forward in Bioethics, 32 J. L. Med. & Ethics 196 (2004)).
If you are searching for works citing one particular article or book, include words from the title in your search.
When looking for authors generally, Google searches work much better for uncommon names. Searching for Robert Gomulkiewicz generates fewer irrelevant hits than searching for Robert Anderson, just because Prof. Gomulkiewicz shares his surname with a lot fewer people than Prof. Anderson does.
Authors can create profiles in Google Scholar that will show their works and citations to them.
Click on My Citations and log in with your Google password. (If you don't have one, you can create one.)
You can add a photo, affiliation, and other information to your profile. Google Scholar will give you a list of publications that might be yours, and you can decide whether to include them in your profile. (This is especially handy if you have a common name.) After the initial set-up, your profile is automatically updated.
Your profile will show your articles and citations to them.
Searching for an author's name quickly leads you to his or her profile.