Fake news is information that is clearly and demonstrably fabricated and that has been packaged and distributed to appear as legitimate news. This narrow definition seeks to distinguish fake news from other types of misleading information by clarifying that the former is patently false and was created and presented in a way meant to deceive consumers into thinking it is real. Fake news refers to a specific piece of information; it does not refer to any particular type of news outlet, individual, or other actor. - Understanding the Fake News Universe by Media Matters for America
"Instances of erroneous reporting do not reveal an intent to deceive on their own, nor do they imply a complete fabrication of a story." - Understanding the Fake News Universe by Media Matters for America
75% of American adults who viewed a fake news headline viewed the story as accurate. Read the study conducted by Ipsos Public Affairs for BuzzFeed News.
Craig Silverman, the Media Editor for BuzzFeed News, talked about how false news stories spread and why people believe them during an interview on Fresh Air, December 14, 2016.