Media, Consumer Behavior and Demographics: Statistics

Find resources on such demographic groups as teens, singles and people older than 50.

Many marketers use census data as the starting point for their analysis. Start with the 2010 Census which presents tables of decennial census data.

Stats on American consumers

Stats on American consumers

Profiles American and Canadian cities with daily newspapers, providing information on transportation, banks, retail stores, demographics, housing, income, education and retail sales data for each of these geographic markets.

The gateway to statistics from over 100 U.S. federal agencies.

Data on student demographics, enrollment, and degrees; faculty and staff statistics; University finances and facilities.

Tap into the latest statistics from government and private sources. Use the index to search by keyword. The print version is available in several UW Libraries.

A central data source that collates international information from a variety of credible resources such as the CIA World Factbook, UN and OECD. Try the Countries A-Z tab, choose a country, then click on Facts and Figures for Media.

The Federal Communication Commission makes public its data sets.

"Now in its 37th edition the book has hard-to-find demographic, economic and marketing statistics for 160 non-European countries."