Readers can think along with a small-business owner confronting a challenging situation. Watch the owner assess options and make decisions, view a blog to see how other owners analyze the problem, and join the discussion.
Includes cases in which a student is placed in the role of a decision-maker & asked to make recommendations appropriate to the context of the situation, and case studies (descriptions of real situations).
For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorising), Barney/Hesterly provides an organising framework (VRIO) as the foundation of the text
Land Acknowledgment: The University of Washington Bothell & Cascadia College Campus Library occupies Land that has been inhabited by Indigenous Peoples since time immemorial. Specifically, this campus is located on Sammamish Land from which settler colonists forcibly removed Coast Salish Peoples to reservations in the mid-19th century. Today, descendants of the Sammamish are members of several Coast Salish communities.