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BBUS 320 Marketing Management: Market Research Resources

Strategic resources for all Bus 320 class assignments involving development of a marketing report.


  • IBIS World -  U.S. & global industry market research
    - Industry outlook - Major players - Market share - life cycle - Entry barriers - External drivers
  • Gartner  - Global IT industry research and analysis
  • Industry Profiles in Business Source Complete
    • MarketLine Reports: Industry segments, 5 Forces Analysis, Market Outlook, Economic indicators, Leading companies, etc. (MarketLine Reports are also found in Mint Global Database

Marketing Campaigns

Market & Consumer Information