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Business Plan Tutorial: Steps 13-14 Intro & Exec Summary

Write the Introduction and the Excutive Summary

Step 13.  Write the Business Description - What Will the Business Do?


This section is a lead in to the full plan.  


Things to consider while researching: 

  1. What is the product or service you are offering?
  2. What is your Mission statement?
  3. What is your Company vision?
  4. Who will you be to your customers?
  5. What makes your company better?  Can you keep others from duplicating that?
  6. How will it affect your Stakeholders?
  7. What are the barriers to you entering this market? 

Note:  Rewriting this section as you refine your plan is to be expected. As you continue to research, the information you find will cross into different areas of the plan.  

Questions you should answer within your business plan:

  1. What is your product or service?
  2. What needs in your industry are not being met?
  3. What methods can you use to meet these needs? 
  4. What will your market niches be?
  5. Who will your key customers be?
  6. Will customers buy the product or service more than once?  What is the life cycle of the product or service?
  7. What are your company's future goals?  5 years?  10 years? 
  8. Who are the owners?
  9. Is the firm a sole proprietorship, partnership, or corporation?

Step 14.  Write the Executive Summary - A One Page Summary of the Business Plan

A short summary of the overall plan gets the reader interested and allows you to mention the important aspects of your plan and then go into more depth in the body of the Business Plan.   

Typically this is written last as it is a summary of the important data you will gather throughout the process. 

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