News from national, regional & world newspapers, newswires, transcripts, magazines, and trade journals. Includes company and country profiles, SEC filings, accounting literature, Gallup Poll, legal info.
Explains why understanding the psychographics of your product or service is necessary. The book also breaks down the process of internal research or using contracted research. Discusses the usability of VALS.
A description of the shopper types. A commercial website that has broken down the different types of shoppers to help identify types of shoppers within your target demographic. "VALS is a consumer psychographic segmentation system because it is based on psychological characteristics and several demographics that correlate with consumer behavior-hence, psychographics." Take the survey- http://www.strategicbusinessinsights.com/vals/presurvey.shtml