Skip to main content
Click to talk now with a UW Librarian (opens new window). Actual librarian may vary.
ask us!
email | chat | phone

Business Plan Tutorial: Industry Trends

Industry Trends

4.    What are the Trends?

  • What is the Growth within this industry?
  • Technology- is technology changing (quickly, slowly)?
  • Buying patterns- is this a onetime purchase item or many purchases in a lifetime?
  • What new feature are clients looking for?   

Questions you should answer within your business plan:

  1. Description of the current industry
    1. How can you take advantage of the current industry trends?
    2. How much growth can you expect?
    3. Is this a market you want to go into?
  2. What ideas can you borrow from the competition?  (I.E. Supply chains, distribution channels, points of sales)
  3. What can you do that your competition can't?
  4. What can you improve upon (e.g., make more profitable, simplify, streamline, just-in-time, reduce waste)?

Industry Trends - Print

Industry Trends - UW Restricted

Also see Industry Journals

Industry Trends - Free Online

Check consumer data resources (print and online), polls and surveys, U.S. Census, (see government sources) for newspaper and journal articles. (See links below.)

Competitor websites may give you some great ideas about buying trends as well.

Consider Industry Journals and news articles

Campus Library Home
Contact Us/Comments
University of Washington Bothell
Box 358550 | 18225 Campus Way NE | Bothell, WA 98011
phone: 425-352-5340 (Voice & Relay)
CC BY-NC 4.0
Text on this page created by UW Libraries is licensed under a CC BY-NC 4.0 License.
Images and video are not included. See details.