Skip to main content
Click to talk now with a UW Librarian (opens new window). Actual librarian may vary.
ask us!
email | chat | phone

Business Plan Tutorial: Marketing Price


2. Price- How will you determine price? What options will work best for your product? How will your consumers & competitors react to your pricing? Will you have price promotions? (see promotions) 

Questions you should answer within your business plan:

  1. What is your product or service?  (If you have explained it fully before, don’t repeat it. Just make sure it is fully explained.)
  2. What is the price?  How did you determine this price?  Show support of price using; cost of materials, time to produce, cost of transport, competitor's prices and your profit.   
  3. Where do you plan to locate your business?  Where will you obtain the components necessary for your product or service? Where will you sell your product or service?  How will it get there?  
  4. What promotional ideas will you use?  When and how?  What image will that give to your product?

PriceĀ - UW Restricted

Price - Free Online

Google Shopping can be a resource to get comparison prices in order to set your prices. 

Price - Print

Campus Library Home
Contact Us/Comments
University of Washington Bothell
Box 358550 | 18225 Campus Way NE | Bothell, WA 98011
phone: 425-352-5340 (Voice & Relay)
CC BY-NC 4.0
Text on this page created by UW Libraries is licensed under a CC BY-NC 4.0 License.
Images and video are not included. See details.