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Business Plan Tutorial: Marketing Promotion


4. Promotion- How are you going to promote your product or service? What promotional ideas work with the market you have selected? This is the reason for the whole report. 

Promotional Ideas:

Newspaper Write articles for the local paper Join Trade Services
Write a newsletter Mailing list for customers Talk to people
Contests Sponsor little league teams Website
Radio Yellow Pages advertising Trade fairs
Mass Mailings Donate to local causes Television
Cold calling Start a conference Booths at Fairs
Magazine SWAG - tee shirts, hats, buttons, pens Back of receipt
Sandwich board Give away samples or trial version Parties
Business Cards Pricing Promotion such as Coupons Grand Openings
Partnerships Join Chamber of Commerce Write a book
Temporary Tattoos   Word of Mouth

Questions you should answer within your business plan:

  1. What is your product or service?  (If you have explained it fully before, don’t repeat it. Just make sure it is fully explained.)
  2. What is the price?  How did you determine this price?  Show support of price using; cost of materials, time to produce, cost of transport, competitor's prices and your profit.   
  3. Where do you plan to locate your business?  Where will you obtain the components necessary for your product or service? Where will you sell your product or service?  How will it get there?  
  4. What promotional ideas will you use?  When and how?  What image will that give to your product?

Promotion - Print

Promotion - UW Restricted

Promotion - Free Online

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