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Marketing Plan Tutorial: Economic and Business Conditions

Economic and Business Conditions

Economic and Business Conditions- What are the economic and business conditions in the area you have chosen? 

  • What are the current conditions and trends for this geographic area for your product?

  • What are the current conditions and trends for this Industry for your product?

  • What segment of the Economy is growing, what is shrinking, and how will this affect your industry? 

  • Changes in income:  are people losing jobs, getting paid more, receiving bonuses?  

  • What are the changes in spending habits? Are more people taking the bus and driving less? 

  • Is your product something people buy in boom or bust economies? 

If you have selected the site of your business, use the city's Chamber of Commerce as a resource,  (e.g., Bothell, Woodinville, and Ballard).   You can join the Chamber of Commerce to get really good insight and to network for ideas.  You will also be able to  meet your competition and see what you can do differently from them.

Economic and Business Conditions - Print

Trade journals can be very helpful for economic trends within industries. 

Economic and Business Conditions - Free Online

Trade journals can be very helpful for economic trends within industries.

Economic and Business Conditions - UW Restricted

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