Research Guides
MKTG / MGMT 445 - Section B: Home
Librarian-Recommended Databases
- Business Source Complete This link opens in a new window
This link opens in a new window
Magazines, newspapers and journals in all business disciplines. Suggest search terms: b2b, marketing, branding,
Include your company’s industry (ie. “freight transportation AND marketing”) - IBISWorld This link opens in a new window
- This link opens in a new window
Industry profiles for U.S., China, and worldwide sectors.
Will give detailed overview of company's industry.
- Business Source Complete This link opens in a new window
- This link opens in a new window
Magazines, newspapers, and journals in all business disciplines.
Suggest search terms: b2b, marketing, branding,
Include your company’s industry (ie. “consulting AND marketing”) - eMarketer This link opens in a new window
- This link opens in a new window
Market research reports and statistics on digital consumers and online marketing strategies.
Sections for: marketing, branding, b2b sector, etc. (ie “b2b branding forecast 2021 report”)
- ProcurementIQ This link opens in a new window
- This link opens in a new window
Supply chain analysis of processes, pricing, vendors and products.
Great way to what b2b can buy, see what manufacturers are available for certain products
Can be used to assess a market/industry, see competing vendors - Business Source Complete This link opens in a new window
- This link opens in a new window
Magazines, newspapers and journals in all business disciplines.
Suggest search terms: b2b, marketing, branding,
Include your company’s industry (ie. “digital services AND business growth”)
- eMarketer This link opens in a new window
- This link opens in a new window
Market research reports and statistics on digital consumers and online marketing strategies.
Sections for: marketing, branding, b2b sector, etc. (ie “b2b branding forecast 2021”) - Business Source Complete This link opens in a new window
- This link opens in a new window
Magazines, newspapers and journals in all business disciplines.
Suggest search terms: b2b, marketing, branding,
Include your company’s industry (ie. “human resources AND branding”) - BCC Research This link opens in a new window
- This link opens in a new window
Specialized market research reports covering healthcare, science, and technology sectors.
Can see competitors in tech sectors
Global overview of various sectors (ie consulting services, human resources)
- Business Source Complete This link opens in a new window
- This link opens in a new window
Magazines, newspapers and journals in all business disciplines.
Suggest search terms: b2b, marketing, branding,
Include your company’s industry (ie. “wholesale clothing AND branding”) - ProcurementIQ This link opens in a new window
- This link opens in a new window
Supply chain analysis of processes, pricing, vendors, and products.
Great way to what b2b can buy, see what manufacturers are available for certain products
Can be used to assess a market/industry, see competing vendors in similar industries - eMarketer This link opens in a new window
- This link opens in a new window
Market research reports and statistics on digital consumers and online marketing strategies.
Sections for: marketing, branding, b2b sector, etc. (ie “b2b branding forecast 2021”)
- Mintel This link opens in a new window
- This link opens in a new window
Consumer demographics, lifestyle, and product trend analysis. Can give consumer information regarding specific industries or products.
Suggest terms: technology adoption, - BCC Research This link opens in a new window
- This link opens in a new window
Specialized market research reports covering healthcare, science, and technology sectors.
Can see competitors in tech sectors
Global overview of various sectors (ie consulting services, technology growth) - Business Source Complete This link opens in a new window
- This link opens in a new window
Magazines, newspapers and journals in all business disciplines.
Suggest search terms: b2b, marketing, branding,
Include your company’s industry (ie. “restaurant AND business growth”)
- Business Source Complete This link opens in a new window
- This link opens in a new window
Magazines, newspapers and journals in all business disciplines.
Suggest search terms: b2b, marketing, branding,
Include your company’s industry (ie. "construction AND business operations") - ProcurementIQ This link opens in a new window
- This link opens in a new window
Supply chain analysis of processes, pricing, vendors and products.
Great way to what b2b can buy, see what manufacturers are available for certain products
Can be used to assess a market/industry, see competing vendors
- BCC Research This link opens in a new window
- This link opens in a new window
Specialized market research reports covering healthcare, science, and technology sectors.
Can see competitors in tech sectors, or news regarding them
Global overview of various sectors (ie consulting services, cloud services) - Business Source Complete This link opens in a new window
- This link opens in a new window
Magazines, newspapers and journals in all business disciplines.
Suggest search terms: b2b, marketing, branding,
Include your company’s industry (ie. “technology services AND branding”)