"word, phrase, symbol or design, or a combination of words, phrases, symbols or designs, that identifies and distinguishes the source of the goods (services) of one party from those of others"
Renewable every 10 years if still in use
What am I protecting? What do I own?
The words in the context of the mark for the particular subject area.
Not the generic/descriptive words outside the context of the mark.
What makes a good trademark? Distinctiveness! Avoid confusion and confusing similarity!
USPTO Trademark Portal
Trademark FAQs (USPTO)
TEAS: Trademark Electronic Application System
What is confusingly similar?
Likelihood of confusion includes: spellings, sound-a-likes, similar goods/services, consumers mistakenly believe the mark originates from the same source
Keywords, phrases, alternate spellings
International Classifications (Trademark ID Manual)
Is the mark in the same or a related subject area?
Logos and Designs (Design Search Code Manual)
UW Engineering Library Trademark Searching Guide
Databases @ US Patent & Trademark Office (USPTO):
Trademark Electronic Search System (TESS): Search pending and registered marks.
Trademark Status and Document Retrieval (TSDR): Check application status. View and download application and registration records.
®University of Washington
Source: Trademark illustrations from publications or databases issued by the U.S. Patent & Trademark Office.