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Diversity in Market Research
The study of marketing requires an understanding of the customer and larger societal concerns. These databases can be used to explore consumer and demographic trends.
Explore market trends and consumer attitudes.
1. Search for a certain product or industry
2. Select the demographics drop-down menu to limit results to a demographic group
Explore digital marketing trends.
1. Search for a product or marketing strategy
2. Refine by a demographic group to explore customer perspectives
eMarketer also includes reports that discuss social justice in marketing such as: