Research Guides
- University of Washington Libraries
- Library Guides
- UW Libraries
- Business Diversity
- Diversity in Market Research
Business Diversity: Diversity in Market Research
Diversity in Market Research
The study of marketing requires an understanding of the customer and larger societal concerns. These databases can be used to explore consumer and demographic trends.
- Mintel This link opens in a new window
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Explore market trends and consumer attitudes.
1. Search for a certain product or industry
2. Select the demographics drop-down menu to limit results to a demographic group - eMarketer This link opens in a new window
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Explore digital marketing trends.
1. Search for a product or marketing strategy
2. Refine by a demographic group to explore customer perspectives - eMarketer This link opens in a new window
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eMarketer also includes reports that discuss social justice in marketing such as:
