Research Guides
- University of Washington Libraries
- Library Guides
- UW Libraries
- Business Inclusion and Diversity
- Diversity in Market Research
Business Inclusion and Diversity: Diversity in Market Research
Diversity in Market Research
The study of marketing requires an understanding of the customer and larger societal concerns. These databases can be used to explore consumer and demographic trends.
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Mintel This link opens in a new windowExplore market trends and consumer attitudes.
1. Search for a certain product or industry
2. Select the demographics drop-down menu to limit results to a demographic group
Example report: "Fashion: Inclusivity & Diversity – US – 2024" -
eMarketer This link opens in a new windowExplore digital marketing trends.
1. Search for a product or marketing strategy
2. Refine by a demographic group to explore customer perspectives -
eMarketer This link opens in a new windoweMarketer also includes reports that discuss social justice in marketing such as:
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Responsible Marketing
by
ISBN: 9781398611641Publication Date: 2024-12-31Set your approach to authentic advocacy and meaningful brand activism up for success to drive your bottom line and embrace your biggest opportunity as a marketer. -
Cultural Intelligence for Marketers
by
ISBN: 9781398614031Publication Date: 2024-03-26Brands not only reflect culture but actively shape societal norms and values. Move beyond performative inclusive marketing and drive the cultural conversation.
