Business Inclusion and Diversity: Diversity in Market Research
Diversity in Market Research
The study of marketing requires an understanding of the customer and larger societal concerns. These databases can be used to explore consumer and demographic trends.
Explore market trends and consumer attitudes.
1. Search for a certain product or industry
2. Select the demographics drop-down menu to limit results to a demographic group
Example report: "Fashion: Inclusivity & Diversity – US – 2024"
Set your approach to authentic advocacy and meaningful brand activism up for success to drive your bottom line and embrace your biggest opportunity as a marketer.
Brands not only reflect culture but actively shape societal norms and values. Move beyond performative inclusive marketing and drive the cultural conversation.