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Research Guides

What is Business Analyst?

Business Analyst (BA) is an extension of ESRI's ArcGIS and AGOL that enables GIS-supported demographic mapping for analysis of data for business-related purposes. BA can be used to geocode locations to create maps and export data into reports.

ArcGIS Pro vs. ArcGIS Online (AGOL)

Business Analyst in AGOL uses credits to run while Business Analyst in ArcGIS Pro does not use any credits.  For large batches of geocoding, use Business Analyst on desktop to avoid accruing significant fees for credits.

Business Analyst Online is included in AGOL, contact an administrator to be added to the BAO group.

Find Business Analyst in ArcGIS Pro under the Analysis tab.

Accessing Data

ESRI's Data Browser can be accessed through:

  1. ESRI Demographics, online and independent of a project
  2. Workflows while using ESRI software:

BA data is also stored locally on CSDE remote desktop. To learn more, visit the geocoding page and select the CSDE server tab.

Using Business Analyst Data

ESRI BA contains business, consumer spending, and demographic data that are consistently updated to reflect the most up-to-date information.

Variable Lists groups together a set of variables for easy access to frequent variables or variables relevant to a specific topic. Existing variable lists can be found in the Catalog pane under the Business Analyst folder.

Trade Areas

Trade areas are define market areas and set by user to analyze trade activity within the boundaries defined by a variety of different parameters.

The Business Analyst extension provides a toolbox, filled with tools specifically to be used on trade areas. More information about this toolbox can be found on ESRI's BA Tool References page.

Present Analysis as Infographic

Users can organize their data into clear and concise reports at the end of their analysis. The Business Analyst extension is equipped with multiple tools that aid users in producing any reports or graphics of their findings. 

Users can choose to create their own infographic template, information detailing the steps to do this can be found on ESRI's Business Analyst Website