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Research Guides

What? Purpose & Objectivity

  • Why does the source exist?
  • Is there a statement of mission, purpose, target audience?
  • Does it provide many opinions?  Is it balanced?
  • Does it contain mostly opinions or facts?
  • Is there bias in the information and opinions presented?
  • Is it selling? Promoting? Ranting? Sponsoring?
  • Is the source part of a larger publication or site?  If so, what is it and what is the mission or purpose of that publication?
  • Does the source represent the agenda of a political, religious, or social group or institution?
  • If there is advertising, is it clearly differentiated from the informational content?