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What? Purpose & Objectivity
- Why does the source exist?
- Is there a statement of mission, purpose, target audience?
- Does it provide many opinions? Is it balanced?
- Does it contain mostly opinions or facts?
- Is there bias in the information and opinions presented?
- Is it selling? Promoting? Ranting? Sponsoring?
- Is the source part of a larger publication or site? If so, what is it and what is the mission or purpose of that publication?
- Does the source represent the agenda of a political, religious, or social group or institution?
- If there is advertising, is it clearly differentiated from the informational content?