International Marketing: Find Articles
Find Marketing News and Journal Articles
- Access World News This link opens in a new window
This link opens in a new window
Includes complete electronic editions of hundreds of large and small U.S. newspapers and titles worldwide, many unavailable elsewhere. Enables researchers to track subjects geographically and over time. Features an intuitive, map-based interface and the ability to search single or multiple titles by headline, name, topic, keyword, date and author. - Business Source Complete This link opens in a new window
- This link opens in a new window
A full-text database containing scholarly articles from a wide variety of business areas including: marketing, management, MIS, accounting, finance and economics.
Getting your Article
In most databases, if the full text of the article is not readily available, you will see a Check for Full Text button.
Clicking on the button will do one of the following:
a) take you to the article - look for PDF full text,
b) take you to the catalog - click on the link next to Content Available
c) link you to Interlibrary Loan so you can request a copy of the article.
There are several ways go about finding an article via the UW Libraries website. However, the process is easiest when you have the article's citation handy -- which identifies the article's full title, journal, and author name.
Start by searching the article title in quotes in UW Libraries Search.
View the article by choosing “Access Options” and select one of the listed databases.
Once in the database look for 
OR 
to access the full text.
- If searching with the full article title doesn't work, try searching with the journal title instead.
Show Me
Learn More
1. Click use the libraries and choose Interlibrary Loan & Document Delivery Service from the dropdown menu on the UW Libraries home page
2. Click 
and enter your NetId and password
3. Click a New Request option based on the type of resource you need.
<NOTE: To request a journal article, click on Request a Scan
4. Fill in all required fields for your request.
NOTE: You will receive an email with a link to your requested materials when they are available.
Watch: How do I request materials using Interlibrary Loan?
About Articles
| Why | for finding specific information on your topic |
| Where | articles can be found in databases and in print--in the form of journals, magazines, trade publications, newspapers. To find articles on our website, you can use UW Libraries search and the article databases, research guides,and electronic journals tabs. |
| How |
begin by narrowing your search using boolean operators, key terms, and concept mapping |
Search Tip
Try searching for terms like "demand", "trend", or "market share" in combination with either product or company names.
What does "peer-review" mean?
Peer-reviewed articles (also know as refereed) go through a process where they are analyzed by experts in a field before publication.
- articles are examined to evaluate the quality of research
- reviewers decide if the article adds to the content of the field
Articles can be scholarly (written and published for an academic audience), yet not go through the peer-review process.
Step 1: Check the peer review status of the JOURNAL.
Search for your title in Ulrichsweb Global Serials Directory.
When you find your journal, look for a "referee shirt" symbol. The symbol will appear next to any journal title that is peer reviewed and/or refereed (interchangeable terms).
Step 2: If the JOURNAL is peer reviewed, then assess the ARTICLE.
Is it a full research article? If your article is a short news brief, an editorial, a letter to the editor, or a re-print of a conference proceeding, it is not peer reviewed.