Research Guides
MKTG / MGMT 445 - Section A: Home
Librarian-Recommended Databases
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ProcurementIQ This link opens in a new windowSupply chain analysis of processes, pricing, vendors and products.
Great way to what b2b can buy, see what manufacturers are available for certain products
Can be used to assess a market/industry, see competing vendors -
Business Source Complete This link opens in a new windowMagazines, newspapers and journals in all business disciplines.
Suggest search terms: b2b, marketing, branding,
Include your company’s industry (ie. “digital marketing AND production”)
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ProcurementIQ This link opens in a new windowSupply chain analysis of processes, pricing, vendors and products.
Great way to what b2b can buy, see what manufacturers are available for certain products
Can be used to assess a market/industry, see competing vendors -
Business Source Complete This link opens in a new windowMagazines, newspapers and journals in all business disciplines.
Suggest search terms: b2b, marketing, branding,
Include your company’s industry (ie. “construction AND operations growth”)
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Business Source Complete This link opens in a new windowMagazines, newspapers and journals in all business disciplines.
Suggest search terms: b2b, marketing, branding,
Include your company’s industry (ie. “jewelry AND branding”) -
eMarketer This link opens in a new windowMarket research reports and statistics on digital consumers and online marketing strategies.
Sections for: marketing, branding, b2b sector, etc. (ie “b2b branding forecast 2021”)
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ProcurementIQ This link opens in a new windowSupply chain analysis of processes, pricing, vendors and products.
Great way to what b2b can buy, see what manufacturers are available for certain products
Can be used to assess a market/industry, see competing vendors -
Business Source Complete This link opens in a new windowMagazines, newspapers and journals in all business disciplines.
Suggest search terms: b2b, marketing, branding,
Include your company’s industry (ie. “construction AND operations”) -
Mergent Supply Chain This link opens in a new windowSearch and discover company products, services, trade names, competitors, partners, and suppliers.
Analyze other competitors in the same industry/market and potential partners as well
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BCC Research This link opens in a new windowSpecialized market research reports covering healthcare, science, and technology sectors.
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Business Source Complete This link opens in a new windowMagazines, newspapers and journals in all business disciplines.
Suggest search terms: b2b, marketing, branding,
Include your company’s industry (ie. “consulting AND marketing”)
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ProcurementIQ This link opens in a new windowSupply chain analysis of processes, pricing, vendors and products.
Great way to what b2b can buy, see what manufacturers are available for certain products
Can be used to assess a market/industry, see competing vendors -
Business Source Complete This link opens in a new windowMagazines, newspapers and journals in all business disciplines.
Suggest search terms: b2b, marketing, branding,
Include your company’s industry (ie. “construction AND market development”) -
eMarketer This link opens in a new windowMarket research reports and statistics on digital consumers and online marketing strategies.
Sections for: marketing, branding, b2b sector, etc. (ie “b2b branding forecast 2021”)
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Business Source Complete This link opens in a new windowMagazines, newspapers and journals in all business disciplines.
Suggest search terms: b2b, marketing, branding,
Include your company’s industry (ie. “graphics AND marketing”) -
eMarketer This link opens in a new windowMarket research reports and statistics on digital consumers and online marketing strategies.
Sections for: marketing, branding, b2b sector, etc. (ie “b2b branding forecast 2021”)
-
Business Source Complete This link opens in a new windowMagazines, newspapers and journals in all business disciplines.
Suggest search terms: b2b, marketing, branding,
Include your company’s industry (ie. “energy AND growth strategy”) -
ProcurementIQ This link opens in a new windowSupply chain analysis of processes, pricing, vendors and products.
Great way to what b2b can buy, see what manufacturers are available for certain products
Can be used to assess a market/industry, see competing vendors
-
Business Source Complete This link opens in a new windowMagazines, newspapers and journals in all business disciplines.
Suggest search terms: b2b, marketing, branding,
Include your company’s industry (ie. “consulting AND business development”) -
BCC Research This link opens in a new windowSpecialized market research reports covering healthcare, science, and technology sectors.
-
eMarketer This link opens in a new windowMarket research reports and statistics on digital consumers and online marketing strategies.
Sections for: marketing, branding, b2b sector, etc. (ie “b2b branding forecast 2021”)