MKTG / MGMT 445 - Section A: Home

Librarian-Recommended Databases

ProcurementIQ This link opens in a new window
- This link opens in a new window
Supply chain analysis of processes, pricing, vendors and products.
Great way to what b2b can buy, see what manufacturers are available for certain products
Can be used to assess a market/industry, see competing vendors
Business Source Complete This link opens in a new window
- This link opens in a new window
Magazines, newspapers and journals in all business disciplines.
Suggest search terms: b2b, marketing, branding,
Include your company’s industry (ie. “digital marketing AND production”)

IBISWorld This link opens in a new window
- This link opens in a new window
Industry profiles for U.S., China, and worldwide sectors.
ProcurementIQ This link opens in a new window
- This link opens in a new window
Supply chain analysis of processes, pricing, vendors and products.
Great way to what b2b can buy, see what manufacturers are available for certain products
Can be used to assess a market/industry, see competing vendors
Business Source Complete This link opens in a new window
- This link opens in a new window
Magazines, newspapers and journals in all business disciplines.
Suggest search terms: b2b, marketing, branding,
Include your company’s industry (ie. “construction AND operations growth”)

Business Source Complete This link opens in a new window
- This link opens in a new window
Magazines, newspapers and journals in all business disciplines.
Suggest search terms: b2b, marketing, branding,
Include your company’s industry (ie. “jewelry AND branding”)
eMarketer This link opens in a new window
- This link opens in a new window
Market research reports and statistics on digital consumers and online marketing strategies.
Sections for: marketing, branding, b2b sector, etc. (ie “b2b branding forecast 2021”)
Mintel Academic This link opens in a new window
- This link opens in a new window
Consumer demographics, lifestyle, and product trend analysis.

ProcurementIQ This link opens in a new window
- This link opens in a new window
Supply chain analysis of processes, pricing, vendors and products.
Great way to what b2b can buy, see what manufacturers are available for certain products
Can be used to assess a market/industry, see competing vendors
Business Source Complete This link opens in a new window
- This link opens in a new window
Magazines, newspapers and journals in all business disciplines.
Suggest search terms: b2b, marketing, branding,
Include your company’s industry (ie. “construction AND operations”)
Mergent Supply Chain This link opens in a new window
- This link opens in a new window
Search and discover company products, services, trade names, competitors, partners, and suppliers.
Analyze other competitors in the same industry/market and potential partners as well

BCC Research This link opens in a new window
- This link opens in a new window
Specialized market research reports covering healthcare, science, and technology sectors. Husky OnNet is required for off-campus access.
Business Source Complete This link opens in a new window
- This link opens in a new window
Magazines, newspapers and journals in all business disciplines.
Suggest search terms: b2b, marketing, branding,
Include your company’s industry (ie. “consulting AND marketing”)
IBISWorld This link opens in a new window
- This link opens in a new window
Industry profiles for U.S., China, and worldwide sectors.

ProcurementIQ This link opens in a new window
- This link opens in a new window
Supply chain analysis of processes, pricing, vendors and products.
Great way to what b2b can buy, see what manufacturers are available for certain products
Can be used to assess a market/industry, see competing vendors
Business Source Complete This link opens in a new window
- This link opens in a new window
Magazines, newspapers and journals in all business disciplines.
Suggest search terms: b2b, marketing, branding,
Include your company’s industry (ie. “construction AND market development”)
eMarketer This link opens in a new window
- This link opens in a new window
Market research reports and statistics on digital consumers and online marketing strategies.
Sections for: marketing, branding, b2b sector, etc. (ie “b2b branding forecast 2021”)

Business Source Complete This link opens in a new window
- This link opens in a new window
Magazines, newspapers and journals in all business disciplines.
Suggest search terms: b2b, marketing, branding,
Include your company’s industry (ie. “graphics AND marketing”)
IBISWorld This link opens in a new window
- This link opens in a new window
Industry profiles for U.S., China, and worldwide sectors.
eMarketer This link opens in a new window
- This link opens in a new window
Market research reports and statistics on digital consumers and online marketing strategies.
Sections for: marketing, branding, b2b sector, etc. (ie “b2b branding forecast 2021”)

Business Source Complete This link opens in a new window
- This link opens in a new window
Magazines, newspapers and journals in all business disciplines.
Suggest search terms: b2b, marketing, branding,
Include your company’s industry (ie. “energy AND growth strategy”)
ProcurementIQ This link opens in a new window
- This link opens in a new window
Supply chain analysis of processes, pricing, vendors and products.
Great way to what b2b can buy, see what manufacturers are available for certain products
Can be used to assess a market/industry, see competing vendors
IBISWorld This link opens in a new window
- This link opens in a new window
Industry profiles for U.S., China, and worldwide sectors.

Business Source Complete This link opens in a new window
- This link opens in a new window
Magazines, newspapers and journals in all business disciplines.
Suggest search terms: b2b, marketing, branding,
Include your company’s industry (ie. “consulting AND business development”)
BCC Research This link opens in a new window
- This link opens in a new window
Specialized market research reports covering healthcare, science, and technology sectors. Husky OnNet is required for off-campus access.
eMarketer This link opens in a new window
- This link opens in a new window
Market research reports and statistics on digital consumers and online marketing strategies.
Sections for: marketing, branding, b2b sector, etc. (ie “b2b branding forecast 2021”)