Research Guides
The UW Libraries has many books about public opinion. To find additional books, use UW Libraries Search.
American Opinion on Trade by Americans have contradictory beliefs about how international trade affects the country as whole and specific communities. Yet notwithstanding the heat of political rhetoric, these beliefs are rarely mobilized into political action. Alexandra Guisinger examines this apparent disconnect by examining the bases of Americans' trade preferences in today's post-industrial economy and why do so few politicians attempt to take advantage of these preferences. The changing American economy has made the direct effects of trade less obvious, making the benefits and costs more difficult to determine. In addition, information sources, including the media, have changed in content and influence over time, their influence varies across different groups of individuals, and partly as a result individuals hold countervailing beliefs about the effect of trade on their own and others' economic outcomes. American Opinion on Trade provides a multi-method examination of the sources of attitudes, drawing on survey data and experimental surveys; it also traces how trade issues become intertwined with attitudes toward redistribution as well as gender and race.
Campaign Finance and American Democracy by In recent decades, and particularly since the US Supreme Court's controversial Citizens United decision, lawmakers and other elites have told Americans that stricter campaign finance laws are needed to improve faith in the elections process, increase trust in the government, and counter cynicism toward politics. But as David M. Primo and Jeffrey D. Milyo argue, politicians and the public alike should reconsider the conventional wisdom in light of surprising and comprehensive empirical evidence to the contrary. Primo and Milyo probe original survey data to determine Americans' sentiments on the role of money in politics, what drives these sentiments, and why they matter. What Primo and Milyo find is that while many individuals support the idea of reform, they are also skeptical that reform would successfully limit corruption, which Americans believe stains almost every fiber of the political system. Moreover, support for campaign finance restrictions is deeply divided along party lines, reflecting the polarization of our times. Ultimately, Primo and Milyo contend, American attitudes toward money in politics reflect larger fears about the health of American democracy, fears that will not be allayed by campaign finance reform. 
Cross-National Public Opinion about Homosexuality by Public opinion about homosexuality varies substantially around the world. While residents in some nations have embraced gay rights as human rights, people in many other countries find homosexuality unacceptable. What creates such big differences in attitudes? This book shows that cross-national differences in opinion can be explained by the strength of democratic institutions, the level of economic development, and the religious context of the places where people live. Amy Adamczyk uses survey data from almost ninety societies, case studies of various countries, content analysis of newspaper articles, and in-depth interviews to examine how demographic and individual characteristics influence acceptance of homosexuality.
Gender, War, and World Order by Eichenberg concludes that the centrality of military force, violence, and war is the single most important variable affecting gender difference; that the magnitude of gender difference on security issues correlates with the economic development and level of gender equality in a society; and that the country with the most consistent gender polarization across the widest range of issues is the United States.
The Influence of Polls on Television News Coverage of Presidential Campaigns by "This book is a comprehensive content analysis of the use of polls by the three major television network newscasts during presidential general election campaigns from 1968 to 2016. It documents the dramatic increase of polls and the decline in coverage of substantive issues and the candidates' policy positions over that time"--
The Politics of Education Reform in Western Europe by This path-breaking addition to the Comparative Politics of Education series studies the influence of public opinion on the contemporary politics of education reform in Western Europe. The authors analyze new data from a survey of public opinion on education policy across eight countries, and they also provide detailed case studies of reform processes based on interviews with policy-makers and stakeholders. The book's core finding is that public opinion has the greatest influence in a world of 'loud' politics, when salience is high and attitudes are coherent. In contrast, when issues are salient but attitudes are conflicting, the signal of public opinion turns 'loud, but noisy' and party politics have a stronger influence on policy-making. In the case of 'quiet' politics, when issue salience is low, interest groups are dominant. This book is required reading for anyone seeking to make sense of policy-makers' selective responsiveness to public demands and concerns.
Presidents and Parties in the Public Mind by How is Donald Trump's presidency likely to affect the reputation and popular standing of the Republican Party? Profoundly, according to Gary C. Jacobson. From Harry S. Truman to Barack Obama, every postwar president has powerfully shaped Americans' feelings, positive or negative, about their party. The effect is pervasive, influencing the parties' reputations for competence, their perceived principles, and their appeal as objects of personal identification. It is also enduring, as presidents' successes and failures continue to influence how we see their parties well beyond their time in office. With Presidents and Parties in the Public Mind, Gary C. Jacobson draws on survey data from the past seven administrations to show that the expansion of the executive branch in the twentieth century that gave presidents a greater role in national government also gave them an enlarged public presence, magnifying their role as the parties' public voice and face. As American politics has become increasingly nationalized and president-centered over the past few decades, the president's responsibility for the party's image and status has continued to increase dramatically. Jacobson concludes by looking at the most recent presidents' effects on our growing partisan polarization, analyzing Obama's contribution to this process and speculating about Trump's potential for amplifying the widening demographic and cultural divide. 
Public Opinion and Twentieth-Century Diplomacy by Public Opinion and 20th-Century Diplomacy explores both the influence of public opinion on diplomatic decision making in international history, and its emergence as a legitimate field of study for international historians.The book uses five case studies to examine the impact of public opinion on the "high" politics of diplomacy. Incorporating a variety of methodological approaches, the book looks at:-British policy at the Paris Peace Conference-French policy in the era of 1930s appeasement-Policy choices of the US during the Vietnam War-Global responses to apartheid-era South Africa-Public attitudes across the EU regarding European integrationThis book demonstrates the vibrancy of public opinion research to date and the possibilities for future lines of study.