Research Guides
Polls & Public Opinion: Home
About Opinion Polls
- The Oxford handbook of polling and survey methods
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- Political polling in the digital age : the challenge of measuring and understanding public opinion
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- Polling America: An Encyclopedia of Public Opinion
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- Understanding public opinion polls
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Latest from Gallup
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Major Collections of Polls
- Roper iPoll This link opens in a new window
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US national opinion surveys, 1935 - present. Includes data from academic, commercial, and media survey organizations such as Gallup, Harris Interactive, Pew Research, and more. From the Roper Center for Public Opinion Research. UW is a member of the Roper Center.
Create a personalized account using the "sign in" link. This will allow you to download data sets through RoperExpress.
- UNC Dataverse hosted by the Odum InstituteLarge archive of public opinion data including Harris Polls, the National Network of State Polls, the Carolina Poll, Monmouth University Polling Institute, the Southern Focus Poll, and some USA Today polls.
- ICPSR (Inter-university Consortium for Political and Social Research)
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Archive of social science datasets including public opinion polls. See the Center for Social Science Computation & Research (CSSCR) for additional information. - Gallup Micro-Level Polling Data
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Access to respondent-level data from the World Poll collected between 2006 and 2017, as well as, micro-level US Tracker data from 2008 to 2017.
- Statista This link opens in a new window
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Market, industry, and country statistics, studies and infographics.
Current Public Opinion
Book Sampler
The UW Libraries has many books about public opinion. To find additional books, use UW Libraries Search.
Polling Unpacked by
From a political-polling expert, an eye-opening--and hilarious--look at the origins of polls and how they have been used and abused ever since. Opinion polls dominate media coverage of politics, especially elections. But how do the polls work? How do we tell the good from the bad? And in light of recent polling disasters, can we trust them at all? Polling UnPacked gives us the full story, from the first rudimentary polls in the nineteenth century, through attempts by politicians to ban polling in the twentieth century, to the very latest techniques and controversies from the last few years. Equal parts enlightening and hilarious, the book requires no prior knowledge of polling or statistics to understand. But even hardened pollsters will find much to enjoy, from how polling has been used to help plan military invasions to why an exhausted interviewer was accidentally instrumental in inventing exit polls. Written by a former political pollster and the creator of Britain's foremost polling-intention database, Polling UnPacked reveals which opinion polls to trust, which to ignore, and which, frankly, to laugh at. It will change the way we see political coverage forever.
The Power of Polls? by
Public opinion polls have become increasingly prominent during elections, but how they affect voting behaviour remains uncertain. In this work, we estimate the effects of poll exposure using an experimental design in which we randomly assign the availability of polls to participants in simulated election campaigns. We draw upon results from ten independent experiments conducted across six countries on four continents (Argentina, Australia, Canada, New Zealand, the United Kingdom, and the United States) to examine how polls affect the amount of information individuals seek and the votes that they cast. We further assess how poll effects differ according to individual-level factors, such as partisanship and political sophistication, and the content included in polls and how it is presented. Our work provides a comprehensive assessment of the power of polls and the implications for poll reporting in contemporary elections.
Cross-National Public Opinion about Homosexuality by
Public opinion about homosexuality varies substantially around the world. While residents in some nations have embraced gay rights as human rights, people in many other countries find homosexuality unacceptable. What creates such big differences in attitudes? This book shows that cross-national differences in opinion can be explained by the strength of democratic institutions, the level of economic development, and the religious context of the places where people live. Amy Adamczyk uses survey data from almost ninety societies, case studies of various countries, content analysis of newspaper articles, and in-depth interviews to examine how demographic and individual characteristics influence acceptance of homosexuality.
Datafication of Public Opinion and the Public Sphere by
The book, anchored in stimulating debates about the Enlightenment ideas of publicness, analyses historical changes in the core phenomena of publicness: possibilities, conditions and obstacles to developing a public sphere in which the public reflexively creates, articulates and expresses public opinion. It is focused on the historical transformation from "public use of reason" through the identification of "public opinion" in opinion polls to contemporary opinion mining, in which the Enlightenment idea of public expression of opinion has been displaced by the technology of extracting opinions. It heralds a new critical impetus in theory and research of publicness at a time when critical social thought is sharply criticising and even abandoning the notion of the public sphere, much like the notion of public opinion decades ago, due to its predominantly administrative use.
Handbook on Politics and Public Opinion by
Examining the nature of public opinion in democratic societies, this Handbook succinctly illustrates the importance of public opinion as an instrument of popular control and democratic accountability. Expert contributors in the field provide a thorough review of a variety of theoretical and methodological approaches to the study of this timely topic. The concise but comprehensive chapters investigate the theoretical value of biological, contextual, psychological, sociological and economic perspectives when exploring public opinion. The Handbook also demonstrates useful insights that can be generated from quantitative or qualitative research designs from both an observational and experimental perspective. Furthermore, its informative assessment of the origins and structure of how public opinion is formed allows for a greater understanding of how policies are developed as a result. Providing a state-of-the-art review, this Handbook will be an excellent study resource for scholars of public opinion in political science, sociology and psychology. Political practitioners, particularly government officials, political operatives and pollsters will also find this informative and illuminating.
Legitimacy Politics by
Once staunch advocates of international cooperation, political elites are increasingly divided over the merits of global governance. Populist leaders attack international organizations for undermining national democracy, while mainstream politicians defend their importance for solving transboundary problems. Bridging international relations, comparative politics, and cognitive psychology, Lisa Dellmuth and Jonas Tallberg explore whether, when, and why elite communication shapes the popular legitimacy of international organizations. Based on novel theory, experimental methods, and comparative evidence, they show that elites are influential in shaping how citizens perceive global governance and explain why some elites and messages are more effective than others. The book offers fresh insights into major issues of our day, such as the rise of populism, the power of communication, the backlash against global governance, and the relationship between citizens and elites. It will be of interest to scholars and students of international organisations, and experimental and survey research methods.
Voicing Politics by
Why your political beliefs are influenced by the language you speak Voicing Politics brings together the latest findings from psychology and political science to reveal how the linguistic peculiarities of different languages can have meaningful consequences for political attitudes and beliefs around the world. Efrén Pérez and Margit Tavits demonstrate that different languages can make mental content more or less accessible and thereby shift political opinions and preferences in predictable directions. They rigorously test this hypothesis using carefully crafted experiments and rich cross-national survey data, showing how language shapes mass opinion in domains such as gender equality, LGBTQ rights, environmental conservation, ethnic relations, and candidate evaluations. Voicing Politics traces how these patterns emerge in polities spanning the globe, shedding essential light on how simple linguistic quirks can affect our political views. This incisive book calls on scholars of political behavior to take linguistic nuances more seriously and charts new directions for researchers across diverse fields. It explains how a stronger grasp of linguistic effects on political cognition can help us better understand how people form political attitudes and why political outcomes vary across nations and regions.
Vote Gun by
Today, gun control is one of the most polarizing topics in American politics. However, before the 1960s, positions on firearms rights did not necessarily map onto partisan affiliation. What explains this drastic shift? Patrick J. Charles charts the rise of gun rights activism from the early twentieth century through the 1980 presidential election, pinpointing the role of the 1968 Gun Control Act. Gun rights advocates including the National Rifle Association had lobbied legislators for decades, but they had cast firearms control as a local issue. After the assassination of President John F. Kennedy in 1963 spurred congressional proposals to regulate firearms, gun rights advocates found common cause with states' rights proponents opposed to civil rights legislation. Following the enactment of the Gun Control Act, lawmakers on both sides of the aisle began to stake out firm positions. Politicians including Richard Nixon and Ronald Reagan recognized the potential of gun control as a wedge issue, and gun rights became increasingly tied to the Republican Party. Drawing on a vast range of archival evidence, Charles offers new insight into the evolution of the gun rights movement and how politicians responded to anti-gun control hardliners. He examines in detail how the National Rifle Association reinvented itself as well as how other advocacy groups challenged the NRA's political monopoly. Offering a deep dive into the politicization of gun rights, Vote Gun reveals the origins of the acrimonious divisions that persist to this day.
