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The most coherent treatment yet of these fields, the Encyclopedia of Media and Communication promises to be the standard reference text for the next generation of media and communication students and scholars.
Provides detailed, comprehensive information on a wide range of industries in every realm of American business.This includes printing, publishing & allied industries.
Provides information about the inception, emergence and current status of new and established industries and business segments that are pioneering new technologies, introducing break-through marketing strategies or implementing innovative means of serving new markets.
Contains 270 entries, written in case-study style, that highlight interesting details including how a product originated and was first marketed, how it developed commercially and how it fares today compared with its competitors and its own past history.
Covers 50 key industries (and the companies and products therein) throughout the world (including but not limited to the US, Canada, Mexico, Europe and Asia).