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TCOM 480 Critical Media Industry Studies--Nichols: Industry & Market Research
Industry Research
- NAICS (North American Industry Classification System)Developed in 1997, by Canada, the United States and Mexico. Industry codes are from 2-6 digits long. TIP: Search under Sector 51: Information.
- SIC (Standard Industrial Classification)An older industry classification system. NAICS was intended to replace SIC, however, some resources still use SIC codes to classify information. Tip: Search under Major Group 48: Communications.
- International Standard Industrial Classification (ISIC)Maintained by the U.N. Statistics Division, the ISIC is used in a number of international databases.
- NIACS AssociationNIACS and SIC codes can also be searched via the user-friendly NIACS Association Code Identification Tool.
Industry Reports
- ThomasNetA large database of U.S. supplies across a range of industries. This is a FREE resource, but you will need to create an account.
Industry Ratios
- Bizminer This link opens in a new window
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Industry financial and market trend reports for thousands of industries and lines of business. Installation of Husky OnNet is required for off-campus access.
Market Research
Market Share Reporter by
Covers 50 key industries (and the companies and products therein) throughout the world.
- Gale Directory Library This link opens in a new window
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Online directories including Business Rankings Annual, Encyclopedia of Business Information Sources, and Market Share Reporter.
Market Reports & Analysis
- Bizminer This link opens in a new window
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Industry financial and market trend reports for thousands of industries and lines of business. Installation of Husky OnNet is required for off-campus access. - eMarketer This link opens in a new window
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Market research reports and statistics on digital consumers and online marketing strategies. - MarketResearch.com Academic This link opens in a new window
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Market research reports on a wide variety of topics. - Mintel This link opens in a new window
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Consumer demographics, lifestyle, and product trend analysis. - Passport This link opens in a new window
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Data & reports on consumers, marketing and companies around the world. - BCC Research This link opens in a new window
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Specialized market research reports covering healthcare, science, and technology sectors.