A Research Focused Approach to Customer DiscoveryW. J. Makowski, T. L. Martin and W. A. Schaudt, "A Research Focused Approach to Customer Discovery," 2022 IEEE International Professional Communication Conference (ProComm), Limerick, Ireland, 2022, pp. 42-48, https://doi.org/10.1109/ProComm53155.2022.00011