A Research Focused Approach to Customer Discovery- This link opens in a new window
W. J. Makowski, T. L. Martin and W. A. Schaudt, "A Research Focused Approach to Customer Discovery," 2022 IEEE International Professional Communication Conference (ProComm), Limerick, Ireland, 2022, pp. 42-48, https://doi.org/10.1109/ProComm53155.2022.00011