Business: Market Research

Reports

eMarketer
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Market research reports and statistics on digital consumers and online marketing strategies.
Mintel Academic
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Consumer demographics, lifestyle, and product trend analysis.
BCC Research
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Specialized market research reports covering healthcare, science, and technology sectors. Husky OnNet is required for off-campus access.
MarketResearch.com Academic
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Market research reports on a wide variety of topics.
Fitch Connect
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Global industry, economic and political risk ratings and analysis.
Passport
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Data & reports on consumers, marketing and companies around the world.
IBISWorld
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Industry profiles for U.S., China, and worldwide sectors.

Gartner
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Research and analysis on technology management issues and trends.

Business Source Complete
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Magazines, newspapers and journals in all business disciplines.
Factiva
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Local, regional and international newspapers, trade publications, press releases, media transcripts, and news websites.

Passport
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Data & reports on consumers, marketing and companies around the world.
eMarketer
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Market research reports and statistics on digital consumers and online marketing strategies.
SimplyAnalytics
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Create maps and tables of demographic, business, and marketing variables. (Formerly known as SimplyMap.)
DataPlanet
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Social-science data and statistics from a variety of sources.
Sports Market Analytics (SMA)
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Sports market research and news.
WardsAuto Data & Insights
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Domestic and international motor vehicle sales and production statistics. Access to this resource ends on January 31, 2021

SimplyAnalytics
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Create maps and tables of demographic, business, and marketing variables. (Formerly known as SimplyMap.)
Claritas 360
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Consumer behavior, lifestyle, demographics, and geographic reports.
Requires Google Chrome. Husky OnNet is required for off-campus access.
Social Explorer
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Maps and reports based on U.S. Census and other data sources, 1790 to present.
Mintel Academic
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Consumer demographics, lifestyle, and product trend analysis.