Media, Consumer Behavior and Demographics: TV Ratings

These sources provide lists of the top 10 to 20 shows airing this season and analysis about the ratings. 

Arbitron has been historically recognized as the measurement standard for radio and Nielson for television. As media moves to the Internet, competition has grown for audience measurement. Market research is sold at high costs to advertisers. Given this corporate relationship, market research has been difficult (too expensive) to get for academics and public policy research.  Here are some of the most cited companies:

Ratings information is proprietary and very expensive.  Lucky for us, large companies and publishers can afford access to the data so that they can publish bits of it in their articles.  Search library databases for articles that include ratings and viewership information.  Sample searches:

• "cosby show" and rating*
• "real world" and viewer*
• "jersey shore" and (rating* or viewer*)

Some databases have official subjects for ratings information.  Use a keyword search to find an article about ratings/viewership and then see which subject(s) are assigned to the article. Insert that subject into your search to find other articles with that subject.

Here are a few subject search examples:

 Adacemic Search Complete

Reader's Guide Retrospective