Media, Consumer Behavior and Demographics: Home

This guide provides resources to help you find demographic and consumer information as it relates to mass media.

• Background Information -
  
• Articles
• Statistics
• Consumer Information
• TV Ratings
• Public Opinions
  

More extensive listings of resources can be found via the general subject guides for Communication Studies (See Communication by Topic: Television and Television Reviews),  Company Research, Demography, Marketing, and other Business guides.