Research the backstory and learn all that you can about your subject (person, event, thing, etc.).
Backstory is the events or history that has led to this moment in time.
Depending on your deadline, you can find background info in many places:
Government & Organization websites
Don't forget to evaluate the information that you find. Consider Who? What? When? Where? Why? How?
Encyclopedias and other reference works provide background information and can be used to identify key people, events, and dates which can then be used as search terms for finding additional information. These collections include e-encyclopedias covering many different subjects. Search them to find an encyclopedia or other reference source related to your topic. Search UW WorldCat to find additional ones. Try searches like:
This is just a selection of some communication-related encyclopedias. For others, please see the Communication by Topic pages or use UW Libraries Search.