Questions to answer about customers:
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When researching customers, focus on three major areas: demographics, psychographics, and life stages. The information you gather will make up the market overview for your business.
Demographics- The characteristics of human populations and population segments, especially when used to identify consumer markets. Common groupings are: Education; Geographic area; Income; Age; Gender; Race; Home ownership; Employment status.
Psychographics- the attributes relating to personality, values, attitudes, interests, or lifestyles.
Life Stages- Is your product limited to certain time periods in customer's lives? (e.g., single, child rearing, retired, empty nest, college age)
This link opens in a new window This link opens in a new window This link opens in a new window This link opens in a new windowDemographics resources
Psychographics resources
Life stages resources
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