SimplyAnalytics is a proprietary data tool that allows users to gather and visualize consumer and demographic data, notably by creating segmented maps and tables. Enrolled UWB and Cascadia students can logon as a guest or create a free account to save projects as they go.
UW Library's license allows for five users to access SimplyAnalytics at one time. If you experience difficulty accessing SimplyAnalytics and have followed the access instructions below, consider trying again later. It may be that the user limit has been reached.
Under the Support tab on the SimplyAnalytics interface, find links to an intro video, a downloadable training guide, and options for contacting support service. Most basic questions about how to use SimplyAnalytics can be answered through these resources. If you need more help, contact a librarian.
The video tutorials below demonstrate how to:
SimplyAnalytics video tutorials were created by Librarian Joanne Chern.
Step 1: Go to the list of data points using the Comparison Table View. This screenshot shows a list of two data points: Percentage Educational Attainment and Median Household Income.
Step 2: Select the desired data point and a popup box of options will appear. Then select View Metadata.
Step 3: From the Variable Metadata list, you will need the Name, Year, and Data Source for your citation.
To cite in APA format, list the name of the data point, the year, and the data source. At the end of the citation, include "Retrieved from SimplyAnalytics." Follow the examples below.
Median Household Income 2020. US Census Bureau American Community Survey. Census 2009 Estimate. SimplyAnalytics.
In-Text Citation: (Median Household Income 2020)
Make of Vehicle- Most Recently Acquired- Toyota 2019 and Gasoline Household Average 2020. SimmonsLOCAL and SimplyAnalytics Consumer Expenditure Estimates. SimplyAnalytics.
In-Text Citation: (Make of Vehicle-Toyota 2019 and Gasoline Household Average 2020)
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Land Acknowledgment:The University of Washington Bothell & Cascadia College Campus Library occupies Land that has been inhabited by Indigenous Peoples since time immemorial. Specifically, this campus is located on Sammamish Land from which settler colonists forcibly removed Coast Salish Peoples to reservations in the mid-19th century. Today, descendants of the Sammamish are members of several Coast Salish communities.
