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The Appendix

The business plan must include all supporting information used to write your report. The following is a non-exhaustive list of possible items to include in an appendix. Note: for class assignments, many of the following items are not necessary.  

  • Perception map
  • Management resumes
  • Ansoff's matrix
  • Purchase process
  • SWOT analysis
  • Surveys with results
  • Statistical data, timeline
  • Cost analysis
  • All charts or comparison tables that you created 
  • Diagrams of the product, packaging and screen shots of possible websites   
  • Competitive analysis
  • Projection of Sales by market line
  • Product Line Profit Analysis
  • Confidentiality Agreement
  • Tax returns of principals for last three years
  • Personal Financial Statement
  • Copy of proposed lease or purchase agreement for building space
  • Copy of licenses and other legal documents
  • Copies of letters of intent from suppliers, etc.
  • Loan applications
  • Partnership Agreements
  • Letters from perspective buyers

Annotating the appendix

Often, professors will expect appendix elements to include annotations. Be sure to check with your instructor about their requirements for providing annotations with your appendix items. See the resource linked below for tips on how to cite and annotate business resources.