Important: The executive summary and business description should be the last components written for a business plan. If you still need to complete research for your plan and write various sections of your plan, do so before processing.
A short summary (one to two pages) of the overall plan. The purpose of the executive summary is to get the reader interested. The summary is a space to introduce the most important aspects of the business plan. It is best to be brief; save the in-depth details for the business description.
The business description is a lead-in to the full plan. The business description may need to be rewritten as the business plan is refined.
Questions to consider while writing the business description: