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Business 101 at Cascadia: Marketing databases

Market Research Reports & Data

Mintel This link opens in a new window
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Consumer demographics, lifestyle, and product trend analysis.
IBISWorld This link opens in a new window
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Industry profiles for U.S., China, and worldwide sectors.

Statista
General data studies and infographics on many subjects including market, industry, and country statistics.

Simply Analytics

To access Simply Analytics off-campus, log-in to Husky OnNet and change server to "All Internet Traffic."

SimplyAnalytics This link opens in a new window
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Create maps and tables of demographic, business, and marketing variables. (Formerly known as SimplyMap.)

SimplyAnalytics self help guide
Information on how to create customized maps, write citations, and other troubleshooting tips.

If You're Looking For...

Overwhelmed by database options? Try these suggestions.

Looking for...	Try...
Major companies and market segments in an industry	IBIS World (start with IBIS), Mintel
Major markets, products and brands	Mintel, Statista
Industry outlook	IBIS World
Industry revenue	IBIS World
Consumer habits and data	Mintel, Statista, SimplyAnalytics
Consumer demographics	Mintel, Statista, SimplyAnalytics
Target markets and market forecasts	Mintel, Statista

Last Updated: Jan 2, 2025 2:33 PM
URL: https://guides.lib.uw.edu/bothell/Bus101Cascadia
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Subjects: Business

Tags: ccbusiness_classes

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