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Research Guides

Communication Studies: Advertising & Commercials

This subject guide is a starting point for communication-related research, including mass media, speech communication, and more.

decorative image of vintage advertisements

Encyclopedias & Handbooks

Gateways to Advertising Info

More Advertising Resources

Searching for Advertisements

Many digitized full text magazine and newspaper databases allow you to search for advertisements. Use the following search strategy to find advertisements within the following fulltext datbases provided by Proquest (vendor). Keep in mind that these publications were digitized from microfilm copies so images are only in b/w and may be of poorer quality.



  • Proquest Historical Newspapers - collection of 15 newspapers dating. Includes Atlanta Constitution, Baltimore Afro-American, Boston Globe, Chicago Defender, Chinese Newspapers Collection, Globe & Mail, The Guardian and The Observer, Korea Times, LA Times, New York Amsterdam News, New York Times, Pittsburgh Courier, Times of India, Wall Street Journal & Washington Post.
Advanced search example: box 1: brand or product; optoinal date range; document type: check advertisement