Publishes a list of the top 10 regularly scheduled primetime network programs for the years 1950 to the present. Also includes information on the top 10 syndicated shows from 1976 to the present, audience composition from the 1950s to the present, comparison of network shares, and more.
Publishes Nielsen TV ratings on a weekly basis for prime time shows on ABC, CBS, NBC, FOX, UPN, and WB.
Nielsen has been historically recognized as the measurement standard for television. Nielsen now owns Arbitron which was historically recognized as the measurement standard for radio. As media moves to the Internet, competition has grown for audience measurement. Market research is sold at high costs to advertisers. Given this corporate relationship, market research has been difficult (too expensive) to get for academics and public policy research. Here are some of the most cited companies:
Ratings information is proprietary and very expensive. Lucky for us, large companies and publishers can afford access to the data so that they can publish bits of it in their articles. Search library databases for articles that include ratings and viewership information. Sample searches:
glee and rating*
(black-ish or blackish) and rating*
"real world" and viewer*
"keeping up with the kardashians" and (rating* or viewer*)
Core 19th to 21st century US and UK trade magazines covering film, music, broadcasting, theater, and video gaming.
Search Databases for Articles - Subject searching
Some databases have official subjects for ratings information. Use a keyword search to find an article about ratings/viewership and then see which subject(s) are assigned to the article. Insert that subject into your search to find other articles with that subject.