Research Guides
- University of Washington Libraries
- Library Guides
- UW Libraries
- Communication Studies
- Advertising & Commercials
Communication Studies: Advertising & Commercials
This subject guide is a starting point for communication-related research, including mass media, speech communication, and more.
Encyclopedias & Handbooks
- Advertising Age Encyclopedia of Advertising
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- Concise Encyclopedia of Advertising
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- Encyclopedia of Major Marketing Strategies
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- Handbook of International Advertising Research
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- Routledge Companion to Advertising and Promotional Culture
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- Routledge Handbook of Political Advertising
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- Wiley Blackwell Encyclopedia of Consumption and Consumer Studies
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Gateways to Advertising Info
- Advertising & International Advertising ResourcesCommunication Studies librarians from colleges and universities around the country recommend advertising reference materials, article databases/indexes, company/industry databases, numerical/statistical databases, web sites, associations/organizations, and journals/trade publications. Maintained by ACRL/EBSS
- Advertising ResourcesMarketing and Advertising Resource Guide maintained by the Suffolk University in Boston
More Advertising Resources
- Ad CouncilA nonprofit organization that funds public service advertising campaigns on television and radio. Past campaigns addressed such issues as forest fire protection, pollution, crime prevention, drunk driving prevention, and equality in education. Site includes news about campaigns and initiatives, media calendar and events, and a gallery of print ads from over fifty years of ad campaigns.
- AdAge.com
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Online version of Advertising Age magazine. Includes articles and some of AdAge's well known lists such as the Top 200 Brands and the Top 300 Magazines.
The UW Libraries also holds Advertising Age in print and through library databases. - ClickZ"News and expert advice for the digital marketer"
- FTC Business Information - AdvertisingThis Federal Trade Commission site includes information about advertising law, ethics and the FTC's stand on advertising issues.
Advertisements on the Web
Searching for Advertisements
Many digitized full text magazine and newspaper databases allow you to search for advertisements. Use the following search strategy to find advertisements within the following fulltext datbases provided by Proquest (vendor). Keep in mind that these publications were digitized from microfilm copies so images are only in b/w and may be of poorer quality.
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