*Business: B BUS 320 - Rasouli Ghahroudi

Hello! This page provides links to resources specific to the research project needs for B BUS 320 Marketing Management. If you need assistance with any of the resources listed on this page or if you would like to discuss alternative information sources for your research project, do not hesitate to contact a librarian.

Case Study Research

Top databases for business case studies

Sage Business Cases This link opens in a new window
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Business case collection spanning topics in management, marketing, accounting, finance and entrepreneurship. (Faculty should contact a business librarian to access teaching notes.)
Business Source Complete This link opens in a new window
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Under "Document Type" choose "Case Study"

Harvard Business Review - magazine
Digitized articles from HBR's print magazine.
To search for articles, click on the above link, then select the link near the top of the screen that says "Search within the publication."
Harvard Business Review Digital Articles
Articles from HBR.org
To search for articles, click on the above link, then select the link near the top of the screen that says "Search within the publication."
Additional business case study resources

Top databases for company research

D&B Hoovers This link opens in a new window
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Company profiles, news, financials and industry reports.
Off-Campus users should use CHROME as a browser.
PitchBook This link opens in a new window
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Investment trends and transactions in private equity and venture capital sectors.
Educational and academic use only. Current students, instructors, and academic staff may export up to 10 rows of data per day and 25 rows of data per month.

Marketing Plan Research

Top databases for marketing

IBISWorld This link opens in a new window
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Industry profiles for U.S., China, and worldwide sectors.
Statista This link opens in a new window
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Market, industry, and country statistics, studies and infographics.
Mintel This link opens in a new window
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Consumer demographics, lifestyle, and product trend analysis.
SimplyAnalytics This link opens in a new window
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Create maps and tables of demographic, business, and marketing variables. (Formerly known as SimplyMap.)

SimplyAnalytics help guide
This guide will help you navigate the SimplyAnalytics (SA) platform, perform basic search functions, and learn how to cite SA datasets.

Additional marketing research help guides

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Need help finding what you need or using a database? Click on the button below to connect with a librarian who can help.

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