*Business: B BUS 320 - Lo

Welcome!

Hello! This page provides links to resources specific to the research project needs for B BUS 320 Marketing Management. If you need assistance with any of the resources listed on this page or if you would like to discuss alternative information sources for your research project, do not hesitate to contact a librarian.

Suggested databases for course projects

D&B Hoovers
Company profiles, news, financials and industry reports. Off-Campus users should use CHROME as a browser.
IBISWorld
Industry profiles for U.S., China, and worldwide sectors.
Mintel
Consumer demographics, lifestyle, and product trend analysis.
Sage Business Cases
Business case collection spanning topics in management, marketing, accounting, finance and entrepreneurship. (Faculty should contact a business librarian to access teaching notes.)
SimplyAnalytics
Create maps and tables of demographic, business, and marketing variables. (Formerly known as SimplyMap.) See our Simply Analytics help guide for instructions on using this tool.
Statista
Market, industry, and country statistics, studies and infographics.

Market Research guide
You can find additional resources for market research in this section of our Business Research guide.

Activity

Instructions:

Try searching in D&B Hoovers, Statista, and/or IBISWorld to locate some company, industry, and market information on your company or product.
Try searching Mintel to locate some information about consumer behaviors or preferences on your product or its industry.

Discussion:

What did you find? What did you notice about the types of information or details provdided (or that were lacking) about your company, industry or product?
What suprises, challenges or questions did you encounter along the way? How did you navigate them?
What ideas do you have for additional places to look for and locate some of the information you need?

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