*Business: B BUS 320 - Lo

Welcome!

Hello! This page provides links to resources specific to the research project needs for B BUS 320 Marketing Management. If you need assistance with any of the resources listed on this page or if you would like to discuss alternative information sources for your research project, do not hesitate to contact a librarian.

Suggested databases for course projects

D&B Hoovers
Company profiles, news, financials and industry reports. Off-Campus users should use CHROME as a browser.
IBISWorld
Industry profiles for U.S., China, and worldwide sectors.
Mintel
Consumer demographics, lifestyle, and product trend analysis.
Sage Business Cases
Business case collection spanning topics in management, marketing, accounting, finance and entrepreneurship. (Faculty should contact a business librarian to access teaching notes.)
SimplyAnalytics
Create maps and tables of demographic, business, and marketing variables. (Formerly known as SimplyMap.) See our Simply Analytics help guide for instructions on using this tool.
Statista
Market, industry, and country statistics, studies and infographics.

Market Research guide
You can find additional resources for market research in this section of our Business Research guide.

Company, Industry, and Marketing Database Tutorials

Access video tutorials here on how to search Sage Business Cases, D&B Hoovers, IBIS World, Statista, and SimplyAnalytics

Chat with a UW Librarian

Connect to UW Databases Off Campus

Husky OnNet VPN Service
Are you having trouble with off-campus access to Libraries' resources? Download and install Husky OnNet VPN to create a secure, temporary connection to the campus network, thereby avoiding 99% of all connection problems! (Current UW NetID required)