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*Business: B BUS 320 Database Tutorials

Welcome!

This page provides video tutorials and the databases specific to the research project needs for B BUS 320 Marketing Management. If you need assistance with any of the resources listed on this page, if you would like to discuss alternative information sources for your research project, or if you have any problems accessing the tutorials do not hesitate to contact a librarian.

Case Studies & Company Research

Sage Business Cases

  • Searching Sage Business Cases (3 min) - offers an overview, demonstrates how to browse for cases and refine search results, and how to use the case page features. (Expand the video description to view the transcript.)

 

D&B Hoovers for Company Research

  • Using Hoovers Online (9:24 min) - covers strategies for using D & B Hoovers database for company and industry research. (Expand the video description to access the transcript.)
    Specific sections of this video include:
     
    • Home Page : Overview of home page interface and search box function.
    • Business Description : Quick facts about a company's location, sales, industry, etc. 
    • Company History : Find operations, corporate family, SWOT analysis, and news articles about company happenings.
    • Advanced Company Data : Find company competitors, industry peers, and annual reports.
    • Financials : Access to 10-K forms, financial health (growth or shrinkage), and accounting data.

Marketing Plan & Industry and Consumer Research

IBISWorld

  • IBISWorld's Modern Research Experience (3:22 min) - highlights sections and features of their industry reports that include industry data and insights. (Expand the video description to view a transcript.)

 

Statista

  • Search Functions - outlines how to run a search, refine and filter search results, configure the visual data, download options, and more. Use the links in the left navigation pane to view more help pages on content types, market and consumer insights, and more.
  • Get started with Statista (2:38 min) - demonstrates and offers tips on how to search efficiently. (Expand the video description to view a transcript.)
  • Citation and Integration - outlines permissions and how to publish, link to, and cite information from Statista.

SimplyAnalytics

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