*Business: Case Study Preparation & Analysis

Print copy also available in the UW Bothell/CC Library: Writing - 1st floor H62 .Y56 2018
This practical text shows readers sound principles of case study research put into practice, helping them to identify solutions to problems commonly encountered when doing case studies.

A persuasive, well-written business case can win over the decision makers in your organisation and get you the all important approval you need for your business idea.In this book you'll discover the do's and don'ts of pitching your ideas through a business case. You'll learn what the essential components of a business case are, including what key questions you should be answering, how to structure your business case, factors to consider when thinking about benefits and risks, and how best to tackle ROI.

Print copy also available in the UW Bothell/CC Library: 3rd Floor Stacks HD30.4 .F365 2012
Using a step-by-step approach, Case Study Research for Business takes students right through the case study research process from research design and data collection using qualitative and quantitative methods, to research analysis, writing up and presenting work. The book takes a multidisciplinary approach to case study research design by drawing on both positivist and interpretivist schools of thought to improve student understanding of these critical research traditions. It covers contemporary topics such as research ethics and includes practical examples from all areas of business. Pedagogical features including vignettes, exercises and cases which directly relate to business research.

Print copy also available in the UW Bothell/CC Library: Writing 1st floor HD30.4 .E435 2007
Provides approaches for efficiently analyzing, discussing, and writing about cases, including how to classify cases according to the analytical task they require (making a decision, performing an evaluation, or diagnosing a problem) and how to quickly establish a base of knowledge about a case. Offeres strategies and templates, several sample Harvard Business School cases, and shows how to write persuasive case-analytical essays. The book also includes a chapter on how to talk about cases more effectively in class.