*Business: B BUS 320 - Balakrishnan

Welcome!

Hello! This page provides links to resources specific to the research project needs for B BUS 320 Marketing Management. If you need assistance with any of the resources listed on this page or if you would like to discuss alternative information sources for your research project, do not hesitate to contact a librarian.

Suggested databases for course projects

D&B Hoovers
Company profiles, news, financials and industry reports. Off-Campus users should use CHROME as a browser.
PitchBook
Investment trends and transactions in private equity and venture capital sectors.

Educational and academic use only. Current students, instructors, and academic staff may export up to 10 rows of data per day and 25 rows of data per month.
IBISWorld
Industry profiles for U.S., China, and worldwide sectors.
Statista
Market, industry, and country statistics, studies and infographics.
Mintel
Consumer demographics, lifestyle, and product trend analysis.
SimplyAnalytics
Create maps and tables of demographic, business, and marketing variables. (Formerly known as SimplyMap.)

SimplyAnalytics Help Guide

Chat with a UW Librarian

Company, Industry, and Marketing Database Tutorials

Access video tutorials here on how to search Sage Business Cases, D&B Hoovers, IBIS World, Statista, and SimplyAnalytics

Important links for your research process

Sign up for Interlibrary Loan!
Interlibrary loan (ILL) gives you access to article PDFs and print books that aren't available through UW. For UWB students at Bellevue College: PRINT books must be picked up at UWB Campus Library - mail delivery is not available. Article PDFs are digitized, available online.
Husky OnNet VPN Service
Are you having trouble with off-campus access to Libraries' resources? Download and install Husky OnNet VPN to create a secure, temporary connection to the campus network, thereby avoiding 99% of all connection problems! (Current UW NetID required)